Growing your business is a core ambition shared by all entrepreneurs. It drives them to implement various growth strategies to bring their strategic plans to life. In this context, both organic growth and external growth are fundamental levers that support the development of the company. However, not all growth operations serve the same purpose. Pursuing an industrial logic is fundamentally different from carrying out transactions with a purely financial objective.
A contribution by David Brette, Managing Director at SEWAN
Stimulating Organic Growth
Organic growth focuses on leveraging internal strengths and resources to increase market share. This solid foundation is essential for asserting expertise and reinforcing the company’s positioning in its core business and historical offerings. Organic growth is therefore a key pillar, providing reassurance and structure for a controlled, industrial approach to development.
Supporting Organic Growth with Targeted Acquisitions
While organic growth is a powerful growth driver, it can be complemented by targeted external acquisitions that help meet several objectives: expanding geographical presence, entering new markets more quickly, enhancing the portfolio of offerings, strengthening teams, and more.
To successfully conduct external growth operations within an industrial logic, it is crucial to align them with a strategic roadmap—one that is fully embraced by internal teams and the founders of the acquired companies. This shared vision is key to creating a unified momentum focused on growth and value creation for customers, partners, and employees.
Successful integration also requires a clearly defined methodology and the use of internal tools to streamline communication and execution. In this regard, a digital infrastructure accessible to all stakeholders can act as a true catalyst for convergence.
With these elements in place, acquisitions become truly transformative for the group. The goal is not simply to add new bricks to the organization, but to fully integrate the acquired companies. This way, value creation becomes central, the industrial logic prevails, and ultimately, the acquisitions contribute to accelerating the group’s organic growth.
Source : https://www.forbes.fr/business/concilier-croissance-organique-et-croissance-externe-dans-une-logique-industrielle/
