It’s a fact: every customer call is a valuable opportunity.
The ability to record phone calls has become a strategic asset for companies seeking to improve customer relationships. Beyond a simple technical feature, this practice is transforming the way organizations interact with their contacts and optimize performance.
Recording phone calls serves several strategic purposes that directly contribute to the continuous improvement of business performance. Today, solutions for recording conversations are increasingly accessible and advanced. At Sewan, we chose to rely on AI to develop Smart RecordAI, offering a solution that truly simplifies the management of recorded calls.
The first benefit of call recording is its use as a training tool. Call recordings help new employees absorb best practices, while managers can accurately identify areas for improvement.
Recording apps installed on professional devices make this process easier, allowing access to conversations from any workstation or smartphone.
By analyzing recorded calls, businesses can identify recurring pain points in the customer journey. This continuous improvement approach helps optimize call scripts, streamline processes, and increase customer satisfaction.
The ability to record calls directly from a business phone or through a dedicated application makes analysis more systematic and therefore more effective.
In some sectors where commitments made over the phone have contractual value, call recordings serve as proof in case of dispute. The data from these recordings is especially valuable for sales teams closing deals over the phone.
In highly regulated industries such as finance or insurance, recording phone calls demonstrates adherence to procedures and transparency in the information shared with customers. Call recordings thus provide essential documentation to prove compliance to regulators.
In the medical field, appointment centers use call recording apps to ensure the accuracy of patient information. Devices equipped with these solutions allow healthcare professionals to access conversation histories for optimal follow-up.
Retailers can record customer calls to analyze unmet requests. With call recording solutions integrated into their telephony systems, they collect valuable data to adapt their offers and improve service—sometimes even in real time.
Banks use advanced systems to record calls during phone transactions. Integrated with CRM tools, these call recordings verify customer consent and the details exchanged, creating complete and accessible documentation.
When recording phone calls, several regulations apply:
To ensure compliance, implement an automatic message on your telephony devices that informs callers of recording at the start of the conversation.
Integrated into Sewan’s business telephony offer, Smart RecordAI goes far beyond standard call recording apps. This 100% Sewan-developed solution transforms the way you leverage phone conversations through artificial intelligence.
Smart RecordAI deeply analyzes each recorded call. Unlike basic recording apps available on Google Play or the iPhone App Store, this technology can:
A customer relationship manager can quickly access essential information from a call without having to listen to the entire recording.
Smart RecordAI integrates with Sophia, Sewan’s centralized SaaS platform. Users can manage call recordings from a single dashboard, with permission-based access ensuring only authorized people can listen to recorded conversations.
Significant time savings
Automation of recording and analysis saves teams valuable time. Unlike standard smartphone apps that require manual setup, everything is handled automatically and available in real time.
Improved internal processes
Teams can rely on accurate data from recorded calls to optimize sales strategies and enhance service quality.
Real-time data exploitation
Information extracted from calls enables managers to adapt their approach based on conversation insights, offering unmatched responsiveness.
This solution fits perfectly into a customer relationship digitalization strategy by turning phone conversations into actionable business resources.
Is it possible to record phone calls on all types of devices?
Yes, today there are solutions to record calls on almost all device types. On Android and iPhone smartphones, various apps allow call recording, though some restrictions may apply. For businesses, professional solutions like Sewan’s Smart RecordAI offer advanced features integrated directly into your telephony infrastructure.
How does artificial intelligence enhance call recording?
AI transforms raw recordings into strategic resources by automatically analyzing conversation content. It can detect customer sentiment, extract key topics, generate summaries, and identify sales opportunities without requiring heavy human involvement.
Which metrics should be tracked to measure the effectiveness of a call recording solution?
To measure ROI from call recording, monitor reduced training time for new employees, improved customer satisfaction rates, fewer unresolved disputes, and higher conversion rates from calls to sales.
Switch to intelligent call recording!
Discover Smart RecordAI, the AI-powered call recording solution designed by our teams.
